May 19, 2012
Methodology: Bundle selected the 50 largest cities by population in the dataset. The index is based on the percentage of fashion conscious households in the dataset divided by the average percentage of fashion conscious households across the 50 cities. A fashion conscious household is defined as a household that has had at least 4 transactions at top end designer merchants in the past 30 months.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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