September 9, 2011
Twitter has changed the economic landscape of how companies connect and communicate with consumers. Two of the shifts are in voice that consumers now have and the way that they are driven to media through social channels like Twitter.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
Advertisement
Discover how global brands are ditching TV for digital video to capture attention and how your business can replicate their storytelling success.
In the competitive world of business, it is vital that your organization is always one step ahead of the rest. If you are going to boost your sales, improve your reputation, and become an industry leader, you need to get people talking about your entrepreneurial...
Discover how IKEA uses hypnotic storytelling to help customers visualize future life stages and navigate the complex transitions of modern domestic life.