When to Throw Away the Marketing Rulebook
Modern brands risk paralysis by hiding behind outdated best practices—here is how to break conventional rules to drive real differentiation.
June 5, 2012

Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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