Human Talk: Innocent

Chris Wilson

Chris Wilson

June 27, 2008

Innocent and their "little tasty drinks" have been on the Human Talk radar for quite sometime now thanks to Rohit Bhargava (also discussed in Personality Not Included) and David Taylor.

If you're not familiar with the company, check them out. They are a shining example of how an organization can not only survive, but thrive, when they choose not to interact with their customers like their reading from Black's Law Dictionary.

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This post is part of the Human Talk series. 

If you would like to contribute your good or bad Human Talk examples, Email me. I'll accept photos, stories, videos, audio, etc. and give credit where credit is due.

 

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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