June 6, 2012
This is a good summary of how competitive intelligence has evolved with the advent and access to the internet.
Just think about how much you know, or can find out, about your competition today. Think about how hard it used to be to obtain the information we readily have access to today.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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