Age of Conversation Round 2

Chris Wilson

Chris Wilson

January 23, 2008

Age of Conversation Round 2

Round 1 of Age of Conversation was a knock out!

The book came together in what the publishing industry would consider breakneck speeds. The fact that it was a collaborative effort, with over 100 contributing authors that were literally from all over the globe, makes the books' publication even more mystifying.

The authors came together with a common purpose. They wanted to bring their conversations to the rest of the world, and to give back while they did it.

Here are The Age of Conversation stats, to date:

  • Over $10,000 raised for Variety, The Children's Charity
  • Press from AdAge and other prominent publications (including Fast Company, PSFK, and BusinessWeek)
  • 103 different contributing authors
  • Contributing authors came from 10 different countries

Now it's time for AOC Round 2

Drew's call for authors kicks off preparations for the next Age of Conversation, and in the spirit of democracy and collaboration, this time around topic was put to a vote. The choices are:

  • Marketing Manifesto
  • Why Don't People Get It?
  • My Marketing Tragedy (and what I learned)

If you would like to jump in and become an author of this legacy in the making, email Drew while there's still room in the ring. I've already put my name in the bucket.

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Some of you may be thinking (or at least I hope you are thinking), "what about the Bum Rush?" I only have one thing to say to that. The Age of Conversation Bum Rush will happen, so start planning now and stay tuned.

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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