Human Talk: True Fans

Chris Wilson

Chris Wilson

September 5, 2008

ESPN Michael Phelps

ESPN gets the concept of Human Talk. It’s not about their TV network. It’s about a true passion for sports above all else. ESPN is a network of true sports fans. And they get that.

And what a better way to reinforce this, than to admit to skipping Sports Center for a few nights  and sneaking over to NBC to witness the worlds best athletes in action?

Thanks to my Google nemesis, “the other Chris Wilson”, for bringing this to my attention!

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This post is part of the Human Talk series. 

If you would like to contribute your good or bad Human Talk examples, Email me. I’ll accept photos, stories, videos, audio, etc. and give credit where credit is due.

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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