September 12, 2008
Don't expect to find one right way to make yourself more creative.
Oh, the nuggets you can sometimes find in fortune cookies. There's certainly a lot more value here than the lucky lotto numbers on the other side.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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