December 31, 2010
I imagine the stat showing that there are 16% Hispanic users on Twitter is pretty surprising for many. Fact is that Hispanics are quickly rising as a stealth group of savvy technology users, especially where mobile is concerned.
According to a study done by M:Metrics (before they were acquired by comScore), 70.9% of English-speaking Hispanics consume mobile content in the United States, making them among the most active and engaged mobile-content consumers. The market average of 47.9%.
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