December 31, 2010
I imagine the stat showing that there are 16% Hispanic users on Twitter is pretty surprising for many. Fact is that Hispanics are quickly rising as a stealth group of savvy technology users, especially where mobile is concerned.
According to a study done by M:Metrics (before they were acquired by comScore), 70.9% of English-speaking Hispanics consume mobile content in the United States, making them among the most active and engaged mobile-content consumers. The market average of 47.9%.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
Advertisement
Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.
Fifty microcultures are reshaping how people spend and connect, proving authenticity is now the entry fee for customer relevance.
Why relying on demographic data misreads modern consumers, and how capturing niche microcultures unlocks cultural resonance.