December 6, 2007
I'm doing a little end of the year research that might result in a post later on this month.
I kicked things off by submitting a question to the community at LinkedIn, but I want to give you Peelers a chance to voice your votes as well.
The question is:
In 2007, what companies or organizations showed that they are truly listening to consumers? Please give examples.
Examples can come from any company, large or small.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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