November 19, 2008
So you think you're organization has it rough in this slowing market?
Try competing in a category that has been in a recession for decades. That's how Method's Senior Marketing Director of Europe, Tom Fishburne, described the playing field of the cleaning product category. Fishburne went on to say that,
Everything we’ve ever done [at Method] has been to create “value” in the middle of commodity soup...
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You might also enjoy a past Fresh Peel interview with Tom Fishburne.
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