November 19, 2008
So you think you're organization has it rough in this slowing market?
Try competing in a category that has been in a recession for decades. That's how Method's Senior Marketing Director of Europe, Tom Fishburne, described the playing field of the cleaning product category. Fishburne went on to say that,
Everything we’ve ever done [at Method] has been to create “value” in the middle of commodity soup...
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You might also enjoy a past Fresh Peel interview with Tom Fishburne.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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