The Serendipity Engine of Social Media

Chris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09.

Some takeaways:

• Social media tools allow brands to acknowledge consumers and say, “I see you. There is a person there.”
• There is the potential in social media, particularly Twitter, for the serendipitous creation of connections and opportunities.
• Listen far more than time than you spend worrying about what to say.
• Use the 12 to 1 ratio. “Spend 12 times talking about other people as you do yourself.”
• Drive social media tools deeper inside organizations.