December 1, 2009
The John West Salmon “Bear Fight” Commercial:
The Honda “Cog” Commercial:
Sony’s Bravia “Bouncy Balls” Advert:
Compare the Market’s “Compare the Meercat” Advert:
But are these your choice for the best? Personally I preferred Sony’s paint ad to the bouncing balls, which you can see below.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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