The John West Salmon “Bear Fight” Commercial:
The Honda “Cog” Commercial:
Sony’s Bravia “Bouncy Balls” Advert:
Compare the Market’s “Compare the Meercat” Advert:
But are these your choice for the best? Personally I preferred Sony’s paint ad to the bouncing balls, which you can see below.
Injecting a Virus of Doubt
Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.


