June 8, 2012
So tablet ad impressions are growing at breakneck speed. This could be one contributing factor:
As comScore found in a recent study, tablet users are 3 times as likely to watch videos on the device than smartphone users. They also found that more than half of tablet owners had watched video or TV content on their device this past April, 2012. And at this point in time, video is a one of the most common methods to deploy mobile advertising.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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