Social Media by Demographics: Gender, Income, Age, Education, Affinity

Chris Wilson

March 11, 2011

Some key takeaways:

Twitter has the largest division of wealth with 27% earning 75k or more.
Twitter also has the largest division of users with secondary education, 37% have at least a bachelors degree.
Myspace has the largest division of lower income users with 63% earning 50k or less.
Myspace also has the greatest gender divide, with a 64% female and 36% male membership.
Facebook has the largest division of older users with 37% being 45 years or older.

← PreviousNext →

More to Explore

The Person Behind the Pivot Table: Why Humanizing Your Data is the Ultimate Competitive Advantage

Stop confusing data with insights by rediscovering the human motivations that drive results and bridging the gap between raw numbers and customer empathy.

How to Provide the Best Customer Care to Your Email Marketing List

Learn how to transform your email strategy into a high-impact customer care engine that builds loyalty and drives repeat sales.

Ways To Create Brand Loyalty

4 Ways To Create Brand Loyalty For businesses to be successful and to grow, fostering a sense of brand loyalty is essential. You need to be able to become the ‘go to’ company in your sector for as many people as possible. Once you have gained a customer, the trick to...