October 4, 2007
Step 1: Forget all limits. Don’t think only of what you are capable of. Dream up the what, not the how.
Step 2: Return to reality. Bring in the how. Take away until you see how dreams can become real.
Step 3: Become a critic. Put all ideas to the test.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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