Exceptional brands are grown, not built.
When Storytelling Isn’t Enough
Why chasing storytelling without action dismantles trust, widening the gap between brand promise and customer experience.
Simple Idea: Grown vs. Built
Chris Wilson
July 30, 2008
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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