Simple Idea: Formulas

July 1, 2008

To change the game you always have to break the formula.

Turning Customer Signals into Journey Velocity

Why high-volume outreach stalls customer journeys, and how decoding micro-signals unlocks pipeline velocity.

How Sonic transformed its customer experience by turning operational design into its ultimate brand-building funnel.

Why transactional CRM alienates customers, and how transforming messages into utility products unlocks genuine retention.