Comfort is the enemy of innovation.
Injecting a Virus of Doubt
Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.
Simple Idea: Comfort
Chris Wilson
April 8, 2008
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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