ScanLife: Mobile Barcode Q2 2011 Trend Report

Chris Wilson

Chris Wilson

August 4, 2011

ScanLife’s Mobile Barcode Q2 2011 Trend Report is now available. Here are some of the key takeaways:

  • A year ago, the ScanLife system was processing 10 scans per minute, and it now does 1 scan per second.
  • Scans come from over 125 different countries every day.
  • 2D barcode scanning is currently outpacing the growth of 1D barcodes, a major shift from 2010.
  • Over 45,000 2D barcodes were generated from the ScanLife platform in the 2nd quarter, a 300% increase from a year ago.
  • Over 400,000 unique UPC codes, or products, were scanned by the ScanLife app in a single month.
  • The number of females scanning increased 13%, and the 35-44 age-group increased 8% from the last quarter showing a continued trend toward the mainstream.

Download the full report here.

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

Advertisement

More to Explore