Way before the Best Seller List was even in sight, no one wanted to publish Seth Godin's Purple Cow. So what did he do? He took the very core message from within the pages of the very book he was trying to promote and made his book remarkable. Read what Seth has to say as he recalls taking a book that no one wanted to publish and making it a best seller. I wish I had one of those purple milk cartons today. I would leave it on my desk as a reminder of what can be done with determination, creativity and a remarkable product.
Injecting a Virus of Doubt
Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.
