July 17, 2012
Japanese clothing company UNIQLO created an awesome online guerrilla marketing campaign that utilizes Pinterest's content layout to create waves of scrolling images.
A quick search on Pinterest reveals the 43 different Pinterest accounts that were used to launch this campaign.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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