October 26, 2010
I’ve posted about this before while it was still in the concept phase. Now Nike Grid is live and underway in London.
Teams run through the streets of London and check in at select points via payphone. The competition lasts for 15 days and is currently underway.
Check out this video analysis of day 4 below.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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