Men and Women Organize Their Social Networks Differently

Chris Wilson

Chris Wilson

June 2, 2012

Genders: Men & Women Social Networks

This shouldn't be much of a surprise, but according to the results of a study being conducted at Cornell University, men and women manage their social networks very differently. The findings are based on how both men and women players interact in an online game Pardus.

An interesting component of the study is that participants can neither see nor influence other participants networks, so the typical herding or social clustering that can be found in online social networks was eliminated from the equation.

Key takeaways:

  • Women are more likely to be friends and form relationships with other women
  • Men were quicker to respond to friendship requests from women faster than women responded to requests from men
  • Men seem to be quicker to reciprocate hostile actions than women
  • Women engaged in more economic than destructive behaviors
Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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