Magic Number 26

u003cpu003eu003ca href=u0022https://freshpeel.com/wp-content/uploads/2007/10/Join_the_Conversation_Book_Lg.jpgu0022 rel=u0022lightboxu0022 title=u0022Join the Conversationu0022u003eu003c/au003eFor those of you who haven't been keeping up with Jaffe's updates, u003ca target=u0022_blanku0022 href=u0022http://www.jaffejuice.com/2007/10/chronicling-bum.htmlu0022 rel=u0022noopeneru0022u003eChronicling Bumrush the Amazon charts for Join the Conversationu003c/au003e, the results are in. u003ca target=u0022_blanku0022 href=u0022https://amzn.to/46YDUq8u0022 rel=u0022noopeneru0022u003eu003cemu003eJoin the Conversationu003c/emu003eu003c/au003e quickly climbed the Amazon bestseller's list yesterday, topping out at magic #26 on the overall bestseller's list. The book set at #2 at the top of the business best sellers list right there next to the famous FED man, Alan Greenspan, who has been at #1 for weeks.u003c/pu003enu003cpu003eI'll have to admit the results turned out a lot better than I expected. It was a very impressive show. u003ca target=u0022_blanku0022 href=u0022http://gregverdino.typepad.com/greg_verdinos_blog/2007/10/bum-rush-the-co.htmlu0022 rel=u0022noopeneru0022u003eGreg Verdino commentsu003c/au003e:u003c/pu003enu003cblockquoteu003enu003cpu003eu0022there's nothing to stop pretty much any marketer from applying these techniques to garner attention for their own new product launches and spur on-demand sales.  Nothing, that is, if that marketer takes the time to build their own community, fosters meaningful relationships with the members and then makes a coordinated effort across a variety of conversational channels to connect with the community at just the right time to move the needle.  None of these things happens overnight u002du002d they take quite a bit of effort and long term commitment.u0022u003c/pu003enu003c/blockquoteu003enu003cpu003eSince hitting #26 the book has made a slow descent. As I write this it is sitting at #95. This may be the last time we see the book this high on the Amazon charts, but there is sure to be buzz floating about, on what happened during the u0022Bumrush for Join the Conversation,u0022 and that's what it is truly all about u002du002d (u003ca href=u0022https://freshpeel.com/2007/10/are-we-abusing-the-word-conversation/u0022u003eforgive me for this Peteu003c/au003e) CONVERSATION.u003c/pu003enu003cpu003e  u003c/pu003e