Two Decision-Makers, One Swipe: The New Family CRM Playbook
Unlock household loyalty by bridging the gap between a child’s discovery and a parent’s purchase decision through coordinated, role-based CRM strategies.
Knowing Who Matters: Discovering and Analyzing Influence Online
Chris Wilson
November 18, 2009
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Red Bull’s Campus Playbook: The Forbidden Interview & 17 Years of Evolution
Red Bull has transformed its campus marketing from a simple vibe check into a data-driven sales engine that turns students into autonomous micro-entrepreneurs.
Knowing When to Fold ’Em: The Art of Killing Dead-End Marketing
Stop stalling with failing campaigns. Learn how to identify the sunk cost trap, protect your bottom line, and pivot stagnant budgets into high-growth experiments.