March 5, 2009
This thought was pulled out of a deck from Gareth Kay at brand new.
It got me thinking about how true this statement really is. It’s not about social media tools. It’s about how these tools enable social ideas, social actions and interactions to happen on a scale never before fathomable.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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