Interview with Technology Forecaster, Business Strategist, and Author Dan Burrus

Chris Wilson

Chris Wilson

March 8, 2011

The Post2Post bus has just pulled in!

The Fresh Peel is pleased to welcome Daniel Burrus, technology forecaster, business strategist, and author.

In his latest book, Flash Foresight, Dan outlines the blueprint he has been using for years to help his clients predict trends and build solid strategies to take advantage of the changes on the horizon. This book has become a timely resource that has helped shape the way I approach planning and strategy.

In this interview with Dan, we touch on some of the core themes and principles from the book and what they mean for brands that are struggling to reinvent themselves in this ever-changing, fast-paced world we live in.

In contrast to the typical written interviews that I've produced for Post2Post tours in the past, I tried something a little different this time around and recorded an audio interview with Dan. Be sure and let me know in the comments which you prefer.

Interview with Technology Forecaster, and Author, Dan Burrus

by Chris Wilson

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Find out more about the book and Dan at the Flash Foresight website. Also, when you buy your book, Daniel is offering $20,000 in Bonus Resources. Go to the site and click on the Bonus Resource Login button to get access to these resources.

Be sure to check out the rest of the Post2Post schedule:

Site Date
Principled Innovation
Jeff De Cagna
@pinnovation
Mon. March 7
Chris Wilson's Fresh Peel
Chris Wilson
@FreshPeel
Tue. March 8
BrandMix
Martin Bishop
@martinjbishop
Wed. March 9
Make It Great
Phil Gerbyshak
@philgerb
Thur. March 10
Life Beyond Code
Rajesh Setty
@RajSetty
Fri. March 11

 

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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