B2B Marketing Beyond the Lead: Arming the Modern Buying Committee
Stop selling to leads and start arming your champions with the data-driven tools they need to survive the internal B2B buying committee gauntlet.
Identifying Competitive Advantage
Chris Wilson
November 29, 2010
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Two Decision-Makers, One Swipe: The New Family CRM Playbook
Unlock household loyalty by bridging the gap between a child’s discovery and a parent’s purchase decision through coordinated, role-based CRM strategies.
Red Bull’s Campus Playbook: The Forbidden Interview & 17 Years of Evolution
Red Bull has transformed its campus marketing from a simple vibe check into a data-driven sales engine that turns students into autonomous micro-entrepreneurs.