I Got Bear Naked Today

Chris Wilson

Chris Wilson

September 23, 2007

Bear Naked Natural Granola PackagingIt’s amazing how easy it is to sell an incredible product. There is no question about what the product positioning is, because it’s evident. What’s even better is that you don’t have to worry about naked self-promotions (yes, pun intended), because the product backs up every word.

Bear Naked is an incredible product with an extraordinary story.

I just wish I could find someone who sells my favorite flavor, Banana Nut. For now I guess I will just have to settle for Fruit and Nut.

What products or companies to do find incredibly easy to position?

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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