May 28, 2012
Pinterest has grown at a crazy rate of 145% since January 1st of 2012. Preliminary reports indicate that Pinterest users are more likely to buy than leads from other social networks. I think this is largely because Pinterest is still new and it presents products/designs/ideas/interests in a virtual format that is similar to shopping in a physical store, making it fun to browse.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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