December 26, 2010
Interesting stats around our holiday gifting habits. One thing that stuck out to me are the factors that impact the value of a gift. Depending on who gives a gift affects the perception of value to the recipient. But in the end all gifts are valued on average, 18% lower than the actual price paid.
Advertisement
Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.
Fifty microcultures are reshaping how people spend and connect, proving authenticity is now the entry fee for customer relevance.
Why relying on demographic data misreads modern consumers, and how capturing niche microcultures unlocks cultural resonance.