December 26, 2010
Interesting stats around our holiday gifting habits. One thing that stuck out to me are the factors that impact the value of a gift. Depending on who gives a gift affects the perception of value to the recipient. But in the end all gifts are valued on average, 18% lower than the actual price paid.
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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