December 19, 2007
Integrated campaign? How about an integrated holiday card?
This year at Hester Designs we did something a little different for the holidays. We turned our holiday card into sensual experience, complete with 3D glasses and peppermint scent, all leading to our Holiday in 3D web site.
If you don’t have any 3D glasses, have no fear. Just fill out the request form on the site and we will be happy to get some in the mail for you. And be sure to tell us that The Fresh Peel sent you. Enjoy!
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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