Facebook vs. Twitter 2010 Demographics

December 19, 2010

A look at who Facebook users are. Truth is, Facebook is becoming so large it's user base is becoming average.

Injecting a Virus of Doubt

Why brands must disrupt consumer autopilot by exposing hidden friction to inspire immediate action.

Fifty microcultures are reshaping how people spend and connect, proving authenticity is now the entry fee for customer relevance.

Why relying on demographic data misreads modern consumers, and how capturing niche microcultures unlocks cultural resonance.