October 1, 2007
As a piece of Dove’s worldwide Campaign for Real Beauty, Ogilvy has launched Onslaught, a follow up to their former award-winning Dove Evolution. This time the focus is put on the young girls growing up in a world where they are bombarded with images of what the beauty industry defines as beautiful.
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Place your bets now. Will Onslaught have as much viral appeal as Dove Evolution or even go for as many rounds at the comical spoof, Parodia?
Chris Wilson
As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.
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