October 1, 2007
As a piece of Dove’s worldwide Campaign for Real Beauty, Ogilvy has launched Onslaught, a follow up to their former award-winning Dove Evolution. This time the focus is put on the young girls growing up in a world where they are bombarded with images of what the beauty industry defines as beautiful.
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Place your bets now. Will Onslaught have as much viral appeal as Dove Evolution or even go for as many rounds at the comical spoof, Parodia?
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