Be Great for Every Customer!

Chris Wilson

Chris Wilson

March 13, 2007

FiredI would hate to be the salesperson that helped Seth Godin today at the Westchester Toyota dealership. Little did he know that his poor performance would be known allover blog world in minutes when Seth returned to his computer. With the large audience Seth has, I wouldn't be surprised if this salesperson was looking for new employment tomorrow. Read about Seth's experience he titled "Good is not almost as good as great." I'm sure the dealership doesn't appreciate the bad publicity either.

This just goes to show that every customer counts, and if anything can motivate you to get in this mindset, then the idea of popular avid bloggers walking among us should do the trick (not to mention that in Seth's case, we are talking about a nationally know author and public speaker). You never know who you are dealing with.

From a marketing standpoint, a lesson to be learned, is that often the strongest messages are presented to customers one-on-one through employees in sales and customer service.

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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