20% of Web Traffic is Mobile

Chris Wilson

Chris Wilson

May 30, 2012

Mobile traffic isn't something that Facebook alone should be concerned with. In fact, according to a number of reports, mobile now accounts for around 20% of all web traffic.

Traffic from mobile devices is growing at an astounding rate -- by some estimates, mobile visits now account for fully 20 percent of Web traffic.

Every measure of mobile growth borders on exponential: Cisco estimates that global mobile data traffic will increase 18 times over between 2011 and 2016, the amount of mobile data consumed will go up 17-fold in the same time frame; mobile video will account for 70 percent of mobile traffic by 2016, 25 times more than in 2011.

Global mobile data traffic more than doubled in 2011, for the fourth year in a row.

Via: C/Net

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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