PayPal Is Becoming the Biggest Mobile Payments Player

Chris Wilson

Chris Wilson

June 4, 2012

PayPal Mobile Payments

Mobile payments are clearly the future of commerce and we are seeing everyone from retailers to banks claiming their territory for what's to come.

With a number of recent announcements, PayPal is clearly making the biggest play in this space.

  • PayPal launched PayPal Here (a means for merchants accept credit cards via a mobile device.)
  • Back in May the in-store payment app system, ShopKeep POS, which is utilized by over 2,000 merchants, announced that they would now be incorporating PayPal as a payment option.
  • Now PayPal just announced that they are partnering with15 national retailers that will allow their customers the option to use PayPal as a payment method in-store. A special app will provide users with a unique barcode and transaction number, which is used for deducting payment from their PayPal balance. Participating retailers include Abercrombie & Fitch, JC Penny, and Nine West.
  • Home Depot will be the first retailer to incorporate this technology into nearly 2,000 of their store locations.

When you mobile payments battle really heats up, do you think PayPal has a chance against major credit card companies like Visa and Discover? What about banks? Bank of America?

Chris Wilson, Marketing Strategist

Chris Wilson

As Vice President of Strategy at Publicis CRMOne and author of Fresh Peel, Chris examines why marketing strategies fail to produce expected growth. Over 20+ years, including 11 years at Oracle advising brands like Harley-Davidson, REI, and The North Face, he has helped executive teams diagnose post-purchase breakdowns. His work connects customer behavior, MarTech capabilities, and business economics to build systems that scale long-term customer value.

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