Obsessive Brand Stretching

Back in November, when I listed some humorously terrible brand extensions, I wasn’t aware that there was a disorder that causes this type of behavior.

(Feeds click here)

On a similar note, if you thought that Porsche’s moving into SUV’s was a bad idea. What about this?

I mean, Segways are known for their speed after all. And if anything could give Segway more relevance to consumers, a limited edition, more expensive Ferrari model will definitely do the trick. (Please tell me you sense my written sarcasm.)

1. 

   Jeff says:

   August 11, 2008 at 11:11 am

   Someone at Farrari probably has to use one of these at the shop and thought… “There is no way to look cool or fast on this, maybe a paint job would help”. Bad move for them to attach their brand to something so slow.

   reply