How to Get More Likes, Comments and Shares on Facebook

This summary of Facebook engagement insights was pulled together by Dan Zarrella from over 1.3 million posts, published on the top 10,000 Facebook pages.

Key Takeaways:

Posts saw more engagement later in the afternoon/evening (5PM EST was the average peak for shares)
Photos received the most shares
Posts with messages around 400-450 characters received the most shares on average