eMarketer makes it’s predictions for 2011, and nearly all of them deal with how consumer behaviors around content are changing with introduction of new technologies and the convergence of platforms. This is driving shifts in how brands reach consumers through these platforms and where they are spending their ad budgets.

Their full list of trends:

  1. Apps invade all platforms
  2. Content consumption convergence
  3. Location, location, location
  4. Social gets its share of marketing dollars
  5. Real-time bidding
  6. Target audiences vs. content
  7. Online privacy debate heats up