It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and creative ways. Ikea proves this brilliantly in their recent Facebook marketing campaign.
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Via: The Social Path
Hi Chris –
We have a lively discussion going on over at M Brewer Group
on this topic. Lots of good points of view and would love to have your further perspective.
Hope your Thanksgiving is awesome.
Thanks for any consideration.
M
Most excellent. Thanks for sharing. I had been working on something about 1/1,000,000 of the impact this video just had on me. Shame on me!
Great article
I remember when Ikea announced this innovative use of the Facebook platform. Clever stuff indeed. The other one which I remember from around the same time was when Burger King launched a campaign when they encouraged you to remove friends you didn’t like in return for rewards. Needless to say Facebook wasn’t too keen on the idea, but the amount of coverage generated off the back of it was well worth it! 🙂