Joseph Jaffe is President and Chief Interruptor of Crayon, a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation. Crayon is organized and operates as a mashup of sorts, bringing together the best in consulting, agency, advisory, thought leadership and educational worlds, no matter where they might be physically located.
Joseph is the author of two books, Life After the 30-Second Spot and more recently Join the Conversation. He also hosts and authors the Jaffe Juice podcast and blog.
Joseph submitted his responses via audio recording, so here’s your chance to listen to some of his thoughts on the future of work.
[ Download Joseph Jaffe’s Audio Response ] Running time: 29:47
This post is part of the Future of Work interview series, discussing the future of work with leading experts from some of the world’s most progressive marketing, advertising and strategy organizations.
When you say, “crayon is a mash-up of shorts,” are you referring to things like Bermuda’s, gym, khaki and cargo? 🙂
I was clearly talking about Crayon’s fashion sense, since that will be ever more important with people working from remote locations. 🙂 Thanks for catching the typo.
Thanks again for contributing Joseph. Your passion on this topic is contagious.
oovoo is terrible, technically speaking. Who prefers oovoo to skype, for example, for conferencing or personal communication? drop outs, echos, etc.
I know what you’re gonna say – “Other services may be technically superior but the company doesn’t ‘engage’ in ‘the conversation’ with the user in the way oovoo does under my tutelage. It’s about how companies deal with their shortcomings via conversation with their customers, prosumers etc.”
Good luck “strategically consulting”…whatever that is.
Hey I think your blog is excellent. Take Jaffe with a pinch of salt though.
James – thanks for your comments.
ooVoo is a crayon client and we’ve used ooVoo (amongst others services) to collaborate under our remote model.
Did I say it was the best service for internal communication/collaboration? No…but I have to tell you that when we had the ability to see each other (up to 6 of us at the same time), it did make a big difference…especially when we were far away.
We also did a pitch once from within Second Life…our client was in the UK; I was in Vegas and 2 crayonistas were in NYC. It actually worked really well, although we didn’t win the pitch 🙂
As for the strategically consulting comment….the correct phrase is “strategic consulting” or crayon is a “strategic consultancy”, which is a pretty standard/accepted business descriptor. Apologies if my South African accent made it difficult to understand.