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How to Perfect Your Headlines with Tw...

The internet provides us with an endless number of ways to test and perfect our marketing communications. Like mad...

How to Perfect Your Headlines with Twitter
posted on: Oct 9, 2009 | author: Chris Wilson

Behind the Avatars

Following my post on how finding the right segment of consumers goes much deeper than demographics and statistics,...

Behind the Avatars
posted on: Oct 2, 2009 | author: Chris Wilson

Augmented World

Some people are up in arms over Google’s release of their Sidewiki plugin for browsers. Their concerns about...

Augmented World
posted on: Oct 2, 2009 | author: Chris Wilson

Look Before Jumping

One of the favorite activities right now in social media (right there behind making fun of so-called social media...

Look Before Jumping
posted on: Sep 29, 2009 | author: Chris Wilson

Socialnomics. Are you Ready?

posted on: Aug 17, 2009 | author: Chris Wilson

Welcome to the world of socialnomics. Are you ready?

Does Brand Differentiation Matter with No Competitors?

Does Brand Differentiation Matter with No Com...

posted on: Jul 30, 2009 | author: Chris Wilson

When it comes building a strong brand that matters to consumers, differentiation is a key in separating your offerings from competitors. But what...

Social Media Foot in the Door

Social Media Foot in the Door

posted on: Jul 23, 2009 | author: Chris Wilson

For quite a few months now, the team at Hester Designs and I have been doing in-depth planning and strategy work with one of the largest non-profit...

Why People Ignore Your Marketing and What to Do About it (Guest Post by Chris Forbes)

Why People Ignore Your Marketing and What to ...

posted on: Jul 2, 2009 | author: Chris Forbes

(Photo via: wannaoreo) People have a Physiological Ability to Ignore your Marketing, but there is something you can do about it, try a little...

Experiments in Social Media

Experiments in Social Media

posted on: Jul 1, 2009 | author: Chris Wilson

What new tools are you experimenting with? Social media is always changing, evolving, shifting and growing. It takes a high level of curiosity...

Social Media is the New Punk

Social Media is the New Punk

posted on: Jun 26, 2009 | author: Chris Wilson

Engage ORM has put together an entertaining analogy comparing the evolution of punk rock with the changes we are experiencing in social...

TOMS and Element: Co-Branding Beliefs

TOMS and Element: Co-Branding Beliefs

posted on: Jun 18, 2009 | author: Chris Wilson

Over 90 percent of co-branding ventures fail. That’s a frightening statistic that Martin Lindstrom spit out in a ClickZ post on co-branding...

Has Harley Ditched it’s Brand for the Hollywood Spotlight?

Has Harley Ditched it’s Brand for the H...

posted on: Jun 8, 2009 | author: Chris Wilson

For the past two decades Harley-Davidson has been seen as a free-spirited, rebellious brand. Drawing on images from classic movies like “Easy...

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