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Six Steps to Successfully Promote an Event Using Any Social Media...

Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be on here. The homepage doesn’t have to be fancy, there is beauty...

Six Steps to Successfully Promote an Event Using Any Social Media
posted on: Oct 11, 2014 | author: Dave Landry

Your Brain on Social

  This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of abuse and addiction. The infographic below shows quite the opposite is true with social...

Your Brain on Social
posted on: Oct 3, 2014 | author: Dave Landry

Role of Channels in the Customer Journey...

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

Role of Channels in the Customer Journey
posted on: Mar 13, 2014 | author: Chris Wilson

Brand Affinity in Social Media (Infographic)...

The top reasons consumers cite for becoming fans of a brand on Facebook: To support a brand I like To receive regular updates from brands I like To share my personal good experiences To share my interests/lifestyle with others To participate in contests I find it interesting that contests/sweepstakes barely made it into the top 5 of this study where this reasoning is typically the top response in other studies. I think the way this study was conducted from the brand level, putting each of these questions in context of a specific brand that the consumer has liked on Facebook, speaks to the importance of brand affinity in social. It tells me that for brands that consumers identify...

Brand Affinity in Social Media (Infographic)
posted on: Jul 9, 2013 | author: Chris Wilson

How to Engage Your Audience With Social Media...

With so many people actively using social media, more companies are using this as a medium to communicate and engage with its target demographics and publics. Not only is it important to use the latest trends in technology to find an ample consumer base and to establish  lifelong relationships with online publics, but it’s absolutely essential to use these tools in order to compete with competitors head-to-head in the global, marketing environment. If you’re new to the social media marketing world, you may want to follow a good, solid social media strategy for your business. How can you build a successful strategy? Consider the following: Be SMART Like all effective marketing, advertising and public relations campaigns, you need...

How to Engage Your Audience With Social Media
posted on: Jul 9, 2013 | author: AC

Women Continue to Lead Men in Adoption of Social Networks...

Not surprising. According to a March 2013 survey conducted by Burst Media, Women continue to lead men in the adoption of social media sites. 65.4 percent of American adults have at least one social media account for personal use Women are more likely to have an account with six of the top 7 social networks Women are especially more likely to have an account with visual services such as Pinterest and Instagram LinkedIn however, sees a higher adoption rate from men than women Via:...

Women Continue to Lead Men in Adoption of Social Networks
posted on: Jun 11, 2013 | author: Chris Wilson

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