Just in time to add it to your summer reading list, the third installment of the AOC collaborative project has hit store shelves! For those not familiar with the series, it first started as an experimental writing project, which brought together over 100 bloggers from 9 different countries to produce the aptly titled book, The...
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“We’ve got to stop interrupting what people are interested in and be what people are interested in!” – Axel Chaldecott, JWT The idea of branded utility is nothing new. In fact, it’s an idea that has cycled in and out of popular conversations for almost a decade, and yet there is still debate on exactly what it means and...
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I haven’t really been a fan when it comes to listing trends and predictions for the new year. After all, shouldn’t we always be looking forward? Especially with the rate of change that currently exists? That’s not to say that I haven’t contributed my thoughts as to what 2010 holds. Check out the 100 Social Media &...
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This is a great series of thoughts from Brian Solis for the Ideas Project. He eloquently describes how we have unknowingly shifted in some areas to connecting around ideas and interests rather than just because of personal relationships. This is something I think we really started to see come to life with Twitter and the evolving...
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It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and creative ways. Ikea proves this brilliantly in their recent Facebook marketing campaign. — Via: The Social...
read moreChris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09. Some takeaways: Social media tools allow brands to acknowledge consumers and say, “I see you. There is a person there.” There is the potential in social media, particularly Twitter, for the serendipitous creation of connections and...
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