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Social Media Marketing Tips for Law Firms...

Image via: Chris Potter Like so many other businesses today, law firms can greatly benefit from promoting themselves on social media. Knowing the best tactics when it comes to using social media as a promotional tool, however, will ensure the best results. When in doubt, you can hire experts who are experienced in marketing for law firms, such as those at Berbay. But if you want to try some strategies on your own, consider those listed below. Use It to Show Off Your Expertise Use your social media posts to show off your expertise in your field. For example, you can use LinkedIn to post about recent wins that you’ve had in court, or you can use your...

Social Media Marketing Tips for Law Firms
posted on: Dec 3, 2016 | author: Chris Wilson

15 Awesome Marketing Lessons From 3 Awesome Instagram Accounts...

Social media has exploded in the last 10 years, Facebook has well over a billion active users, with Twitter and Instagram claiming 300 million people each, and it’s a trend that is set to keep on rising. Instagram’s popularity has exploded further in recent years! That is perhaps part of the reason Facebook bought the media sharing site back in 2012 for $1 billion! If that’s not enough of a reason to invest your time, you should read of the importance of social media for further encouragement. The Instagram platform was first set up as a simple image sharing service. These days, one can share both pictures and videos. People love using Instagram because it allows them to...

15 Awesome Marketing Lessons From 3 Awesome Instagram Accounts
posted on: May 4, 2016 | author: Matt Janaway

Six Steps to Successfully Promote an Event Using Any Social Media...

Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be on here. The homepage doesn’t have to be fancy, there is beauty...

Six Steps to Successfully Promote an Event Using Any Social Media
posted on: Oct 11, 2014 | author: Dave Landry

Your Brain on Social

  This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of abuse and addiction. The infographic below shows quite the opposite is true with social...

Your Brain on Social
posted on: Oct 3, 2014 | author: Dave Landry

Role of Channels in the Customer Journey...

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

Role of Channels in the Customer Journey
posted on: Mar 13, 2014 | author: Chris Wilson

Brand Affinity in Social Media (Infographic)...

The top reasons consumers cite for becoming fans of a brand on Facebook: To support a brand I like To receive regular updates from brands I like To share my personal good experiences To share my interests/lifestyle with others To participate in contests I find it interesting that contests/sweepstakes barely made it into the top 5 of this study where this reasoning is typically the top response in other studies. I think the way this study was conducted from the brand level, putting each of these questions in context of a specific brand that the consumer has liked on Facebook, speaks to the importance of brand affinity in social. It tells me that for brands that consumers identify...

Brand Affinity in Social Media (Infographic)
posted on: Jul 9, 2013 | author: Chris Wilson

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