Exceptional brands are grown, not built.
Posts categorised as Simple Ideas
Simple Idea: Grown vs. Built
Posted by July 30th, 2008
Simple Idea: Opposite
Posted by June 3rd, 2008
The opposite of every extraordinary idea is another extraordinary idea.
Simple Idea: Comfort
Posted by April 8th, 2008 Comfort is the enemy of innovation.
Simple Idea: Imitate
Posted by March 26th, 2008
Imitate shamelessly and often. It’s the fastest way to learn.
Simple Idea: Focus
Posted by February 20th, 2008Focus in on strengths. Then focus on making strengths stronger.
Simple Idea: Share Knowledge
Posted by January 2nd, 2008 Resist the temptation to hold onto knowledge in an attempt to have the upper hand.
Only through sharing and teaching will you unleash the true power of knowledge.
Ideas don’t develop in a vacuum.
Simple Idea: Preserving vs. Starting Over
Posted by November 5th, 2007 There is a time to preserve and a time to just throw it away and start from scratch.
Simple Idea: Steps for Designing Innovation
Posted by October 4th, 2007
Step 1: Forget all limits. Don’t think only of what you are capable of. Dream up the what, not the how.
Step 2: Return to reality. Bring in the how. Take away until you see how dreams can become real.
Step 3: Become a critic. Put all ideas to the test.
Simple Idea: Shortcuts vs. Initiating Change
Posted by September 26th, 2007 There is a big difference between taking shortcuts and improving the speed of a process. One is rooted in laziness and the other initiates change.
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