Simple Idea: Grown vs. Built

Simple Idea, Branding Grown BuiltExceptional brands are grown, not built.

 

 



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Simple Idea: Opposite

Simple Idea The Opposite

The opposite of every extraordinary idea is another extraordinary idea.

Simple Idea: Comfort

Simple Idea: ComfortComfort is the enemy of innovation.


 

Simple Idea: Imitate

Simple Idea

Imitate shamelessly and often. It’s the fastest way to learn.

 

Simple Idea: Focus

Simple IdeaFocus in on strengths. Then focus on making strengths stronger.

Simple Idea: Share Knowledge

Simple Idea: Share KnowledgeResist the temptation to hold onto knowledge in an attempt to have the upper hand.

Only through sharing and teaching will you unleash the true power of knowledge.

Ideas don’t develop in a vacuum.

 

Simple Idea: Preserving vs. Starting Over

Simple Idea: Preserve vs. TrashThere is a time to preserve and a time to just throw it away and start from scratch.

 

Simple Idea: Steps for Designing Innovation

Simple Idea: Steps to Innovation

 

 

Step 1: Forget all limits. Don’t think only of what you are capable of. Dream up the what, not the how.

Step 2: Return to reality. Bring in the how. Take away until you see how dreams can become real.

Step 3: Become a critic. Put all ideas to the test.

 

Simple Idea: Shortcuts vs. Initiating Change

Fresh Peel Simple IdeasThere is a big difference between taking shortcuts and improving the speed of a process. One is rooted in laziness and the other initiates change.