Posts categorised as News
Posted by Chris Wilson May 8th, 2008
Burger King is rumored to have plans in the works to introduce a “premium burger” in select London upscale neighborhoods and suburbs. The sandwich will be made from top-quality Kobe beef from Japan and topped with foie gras, a French delicacy, and a gourmet blue cheese.
Here’s the kicker. The sandwich will cost a startling £85 (or $170).
Even though the proceeds of the sandwich will be donated to charity, the burger is not likely be a hot seller. It’s probable that he offering an attempt to enhance the brands’ overall perception of quality.
Dan Ariely, author of Predictably Irrational, thinks that the high-priced burgers could also increase customers willingness to spend money on the usual low-priced offerings.
It will be interesting to see how this turns out (if it turns out at all).
I know exactly what Jack Trout is saying about Burger King right now, “Sorry Marketers, You Can’t Go Up.”
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What do you think?
Premium idea, or premiumly ludicrous ploy?
Posted by Chris Wilson April 18th, 2008
In a previous post, How Far Can a Brand Stretch?, I listed some comical examples of brands that had stretched too far with unrelated line extensions. At the end of that post used Mr. Clean’s Windshield Wash and Wiper Blades as an example of a “very natural and logical” line extension.
Well now Procter & Gamble are taking the Mr. Clean extensions to a whole new a whole new level as they have opened up two Mr. Clean Performance Car Washes in Ohio, and they have plans to open up more car washes around the country.
Promo lays out more of the details.
Via: Brand Mix
Posted by Chris Wilson March 24th, 2008
New to The Fresh Peel? You can find out what all this bum rush hype is all about, and how you can join the rush here. I hope you will join us.
It’s crunch time. Saturday the 29th is the big day. That means we have less than a week to generate as much buzz about the rush as we can leading into the main event on Saturday.
Here are three ways that you can help the most immediately:
1. Stumbe the rush.
2. Give the rush a Digg.
3. Get on Twitter, IM, ooVoo, email, or some random forum, and start talking.
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Stay tuned! I’ll be posting in the coming days with some specific instructions for Saturday.
Posted by Chris Wilson February 6th, 2008
This is just a friendly reminder that today is your last chance to get your Creativity Contest entries in.
The voting will start first thing tomorrow. The polls are open to everyone, so spread the word, especially if you submitted an entry, so that you can up your chances of winning one of the highly coveted ThinkCubes.
(Note to US readers: This is your chance to for those of your that had the chance to vote on Super Tuesday but didn’t do so, to redeem yourselves. Make your creative forefathers proud.)
Posted by Chris Wilson January 10th, 2008
Get ready for traffic jams, paparazzi flashes, brute security, screaming fans, and excessive news coverage that will rival the presidential race.
The Post2Post Virtual Book Tour, along with Ramon Vullings, co-author of Creativity Today, will be making a stop here on Thursday, February 14th.
Ramon is an advocate of innovative thinking and has a spark for initiating change. He is a part of the New Shoes Today organization, which specializes in helping businesses drive creativity, innovation and change.
Currently the book is only available from Amazon UK and 800CEORead.
More details to come.
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You can find out more information on the Post2Post Tour at Idea Sandbox.
Be sure to check the schedule of what’s happening next week on the tour. Seth Godin will be making the rounds to an awesome blog lineup talking about his newest book, Meatball Sundae.
Posted by Chris Wilson November 12th, 2007
I hope you aren’t allergic to peanuts because Advertising for Peanuts is ditching it’s old model of serving up samples of advertising from around the industry moving towards what they hope will be a more conversational platform for advertisers, marketers, designers, those analytics guys, and really anyone in the industry to come together. Littlejohn, the brainchild behind Advertising for Peanuts, hopes you will express your,
“…comments, insults and complaints. Whatever gets the conversation going. Whatever changes things up a bit. Whatever keeps you coming back.”
The exciting part of all this is that Littlejohn has recruited an eclectic group of individuals with a vast array of expertise to be a part of this new direction.
Here’s a rundown of the new team, each of which have been assigned a different day of the week as their day to blog:
- Wednesday – Littlejohn, Advertising for Peanuts Founder as well as Copywriter
- Saturday - T. Willerer, works in strategic research, insights & analytics, consumer insights, etc.
Even though the copywriters weigh in heavy on this list, the opinions are sure to be far and wide. I’m predicting this will be a great resource for marketers wanting to become familiar with how the ad world thinks and for anyone trying to bridge the gap between strategy and design. I just wish they could have pushed the analytics guy up earlier in the week. I don’t know if I will have the brainpower to read anything too deep on Saturdays.
Posted by Chris Wilson November 6th, 2007
Malcolm Gladwell has announced his return to the blogosphere after he left many of us thinking that he had left his last post on January 4th. So with 10 months to think about what to write, he is back in action (and some of you think that I am slow to post).
Gladwell’s is a big part of why I started blogging, so I’m excited that he didn’t give it up, even though at times I’m sure his blog has been a source of frustration to him.
If you want to read some deep thoughts on any and everything, in a language that you can still understand, he’s your man.
Anyways, I just thought I would give notice, since I’m sure that after 10 months he was removed from a lot of feed readers.
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Posted by Chris Wilson November 2nd, 2007
I ran across this today and I thought it was funny to look at this comical representation of how social web has developed like a bunch islands and separate land masses.
It will be interesting to see how things progress over the next few months and years, considering the recent announcements about the Facebook/Microsoft deal and Google’s new OpenSocial project.
I think this could be a turning point for social media, but there are a lot of ifs. Here are a few of questions I have been asking myself:
- What does this recent news mean for users like us?
- What does it mean as marketers?
- Conversation is the key. Will these alliances ultimately aid or hinder conversation?
What do you think?
(Note: I don’t know who to credit for this comic. If you know who did it please let me know and I will rightfully credit their fabulous work.)
Update: Razboz informed me that the comic comes from XKCD.
Posted by Chris Wilson October 22nd, 2007
For those of you who haven’t been keeping up with Jaffe’s updates, Chronicling Bumrush the Amazon charts for Join the Conversation, the results are in. Join the Conversation quickly climbed the Amazon bestseller’s list yesterday, topping out at magic #26 on the overall bestseller’s list. The book set at #2 at the top of the business best sellers list right there next to the famous FED man, Alan Greenspan, who has been at #1 for weeks.
I’ll have to admit the results turned out a lot better than I expected. It was a very impressive show. Greg Verdino comments:
“there’s nothing to stop pretty much any marketer from applying these techniques to garner attention for their own new product launches and spur on-demand sales. Nothing, that is, if that marketer takes the time to build their own community, fosters meaningful relationships with the members and then makes a coordinated effort across a variety of conversational channels to connect with the community at just the right time to move the needle. None of these things happens overnight — they take quite a bit of effort and long term commitment.”
Since hitting #26 the book has made a slow descent. As I write this it is sitting at #95. This may be the last time we see the book this high on the Amazon charts, but there is sure to be buzz floating about, on what happened during the “Bumrush for Join the Conversation,” and that’s what it is truly all about — (forgive me for this Pete) CONVERSATION.
Posted by Chris Wilson October 19th, 2007
Congratulations to our friends at TOMS Shoes who have been chosen, by the people, to receive the 2007 People’s Design Award.
This is a big honor for TOMS. They were up against some stiff competition, including the iPhone, New York’s Floating Pool, Good Magazine, and Global Green’s Efforts in New Orleans. One notable nomination was one of my favorite blogs, Design Observer.
This announcement comes as the close of the Cooper-Hewitt sponsored, National Design Week nears.
National Design Week takes place at Cooper-Hewitt from October 14–20 and is an initiative to draw national attention to the ways in which design enriches everyday life, through outreach to school teachers and their students, and partnerships with design organizations across the country.
If you live in New York City or surrounding area, be sure this would be a great weekend to visit the Cooper-Hewitt, National Design Museum, which is offering FREE admission through Saturday, in celebration of National Design Week.
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