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Your Brain on Social

  This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of abuse and addiction. The infographic below shows quite the opposite is true with social...

Your Brain on Social
posted on: Oct 3, 2014 | author: Dave Landry

Role of Channels in the Customer Journey...

In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for driving purchase. Though more than a quarter of marketers do not have a mobile application, 20% of marketers say that their mobile app “gets the...

Role of Channels in the Customer Journey
posted on: Mar 13, 2014 | author: Chris Wilson

Marketing Orchestration [Infographic]

If you are not familiar with Responsys and their vision for the future of marketing, now is the time to get to know them. This infographic is a great way to get introduced to their thinking on how consumer expectations are evolving and how marketers must change to meet those expectations. Via: Responsys  ...

Marketing Orchestration [Infographic]
posted on: Dec 1, 2013 | author: Chris Wilson

Future of Global Digital Retail [Infographic]...

Key takeaways: 21% of consumers conducted a mobile search before making an offline purchase A retailer using data to its full could increase its operating margin by more than 60% 10-25% of social media users use their social networks to make purchasing decisions ExactTarget’s Kyle Lacy also identifies 4 key consumer trends identified in the infographic: Purchase Journeys Evolution: In the future, the retail customer’s purchase journey will likely put more stock in online reviews and social recommendations. Just take a look at the current state of a customer lifecycle to get an idea of how the purchase process is trending. Multi-Channel Is a Must: 10-25% of social media users turn to their social networks when making purchasing...

Future of Global Digital Retail [Infographic]
posted on: Jun 17, 2013 | author: Chris Wilson

Tablet Shopping Behaviors Infographic

This speaks volumes of why optimizing your eCommerce experience for tablets should be a top priority. 87% use their tablet to browse products online 71% purchase products on their tablet 41% buy an item on their tablet at least once a month 12% make a purchase more often than once a week 49% of tablet shopper’s biggest pet peeve is that retailers’ websites and apps aren’t optimized for tablets 35% say the checkout process is not always optimized on tablet...

Tablet Shopping Behaviors Infographic
posted on: Jun 10, 2013 | author: Chris Wilson

Mary Meeker’s Internet Trends May 2013...

As always, the go-to source for online...

Mary Meeker’s Internet Trends May 2013
posted on: Jun 9, 2013 | author: Chris Wilson

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