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5 Trendy and Modern Websites We Should Take Notes From...

In order to have an effective online presence, websites need to be as modern as the world is. Companies can use their website as a marketing tool that builds connections between people and their products. These five websites use different strategies to do much more than simply provide a mission statement or sell a product: they sell ideas about their company and encourage customers to build a relationship with them. These companies are winning at being modern by making efficient use of the space of their website, by being direct, and by providing full access to information on their products and their company.     BP Once seen as the villain responsible for one of the worst corporate...

5 Trendy and Modern Websites We Should Take Notes From
posted on: Aug 24, 2015 | author: AC

The Worst Things that Can Happen to Your Website and How to Prevent Them...

So, you opened your doors to the public and your website went online. You made your first sale, and later that night you celebrated over wine with your loved ones. It’s official. You now own and operate a business. Good for you! Exciting times! Except, here’s the thing: two weeks later, you’ve seen hardly a soul in your shop, and sales, well, let’s just say you haven’t been raking it in. What gives? Before you panic about that well-thought out business plan of yours and second guess the whole enterprise, take a moment to consider your business’s web presence. It’s more important now than ever before. In fact, problems with your website can reverberate across your entire business....

The Worst Things that Can Happen to Your Website and How to Prevent Them
posted on: Jun 17, 2015 | author: Chris Wilson

Musicians: Read These Word of Mouth Marketing Tips to Increase Your Audience at a Show...

Photo via: Castaway in Scotland Summer concerts are one of the best parts of the season. People are more carefree and want to spend time listening to good music at their nearest bar or venue. There’s more daylight, which encourages people to stay up later and indulge in things they might not during the drearier, winter months. If you’ve not seen the numbers you’ve wanted to lately at your shows, there are ways to increase your audience headcount. Even though the music itself is artistry, there is still a marketing aspect that is instrumental (pun intended) to a band’s success. If you’re getting ready to kick off your tour dates, go in with a lot of enthusiasm and...

Musicians: Read These Word of Mouth Marketing Tips to Increase Your Audience at a Show
posted on: May 20, 2015 | author: AC

Graphic Design Marketplaces to find Freelance Work...

There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:    Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your portfolio. In David O’ Neil’s essay on the Ten Qualities of Successful Public markets,...

posted on: Dec 26, 2014 | author: Chris Wilson

Disability Friendly Web Design

One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back in the MySpace days, everyone had music automatically playing on their websites. These days the practice has gone out of favor....

Disability Friendly Web Design
posted on: Nov 20, 2014 | author: Chris Wilson

Changing Consumer Behaviors: Michelin’s Road Usage Lab...

Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of showing us, not all of those ideas are right, in fact many of them are just not...

Changing Consumer Behaviors: Michelin’s Road Usage Lab
posted on: Oct 6, 2014 | author: AC

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