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Key Tactics to Properly Brand a Casino...

Casinos cater to the entertainment needs of millions of people worldwide. Aesthetically speaking, casinos are often vibrant, colorful and spirited. Branding a casino in such a way to grab the attention of people requires some key tactics. Artists pay close attention to the reasons people are attracted to casinos and the kinds of feelings they would like to evoke in the gambler. Below, we have a look at some key tips regarding branding a casino so that it is attractive to all and emanates the kind of vibe that gets people ready to play. Read on to find out more. Not Just About Gambling Most people associate casinos to the act of gambling and winning or spending money....

Key Tactics to Properly Brand a Casino
posted on: Sep 21, 2016 | author: AC

Perfect Black and the Human Emotion in Color...

Much has been written about the impact that colors have in driving emotional responses. Experts in the field of marketing and branding have long understood the impact that colors can have on brand perception. In some situations, color can determine whether a brand is met with skepticism or trusting acceptance. In a study called Impact of Color in Marketing, researchers found that up to 90% of snap judgements made about products can be based on color alone. Another interesting aspect of how colors influence human emotion can be seen through something called the isolation effect, which is essentially how contrasting colors can be used to improve recall and recognition. A universal example is how highlighters work in an educational environment....

Perfect Black and the Human Emotion in Color
posted on: Dec 2, 2015 | author: AC

Tips for a Successful Co-Branding Partnership...

Engaging in a brand partnership can do amazing things for your company. It expands your target market, garners new ideas, and increases your visibility with little effort. Business of all kinds have caught onto this ingenious marketing scheme, and cobranding can be seen in almost every type of retail business. Finding examples to learn from is easy; multiple companies have joined forces to create a mutually beneficial relationship. Peruse this list of companies that have cobranded with much success and read our tactics on how to best engage in a brand partnership. Find a Company with a Similar Target Market You can easily capitalize on a similar target market by partnering up with another company. The famous Caesar’s...

Tips for a Successful Co-Branding Partnership
posted on: Oct 22, 2015 | author: AC

How to Make Your Seasonal Business Succeed Year-Round...

Image via: jonathancohen How to Make Your Seasonal Business Succeed Year-Round Does your business sell a product or provide a service that’s a money maker for several months out of the year, but then sees a drastic dip in the remaining months? Running a seasonal business comes with a unique set of challenges, and an array of variables to remain aware of. Make your seasonal business a year-round profit finder with these easy steps. Expand Your Product Line If your product fills a niche for one part of the year, it may be time to diversify your offerings. Tipsy Elves, known to most as a Christmas sweater company, expanded their product line in order to succeed all year long....

How to Make Your Seasonal Business Succeed Year-Round
posted on: Sep 28, 2015 | author: AC

5 Trendy and Modern Websites We Should Take Notes From...

In order to have an effective online presence, websites need to be as modern as the world is. Companies can use their website as a marketing tool that builds connections between people and their products. These five websites use different strategies to do much more than simply provide a mission statement or sell a product: they sell ideas about their company and encourage customers to build a relationship with them. These companies are winning at being modern by making efficient use of the space of their website, by being direct, and by providing full access to information on their products and their company.     BP Once seen as the villain responsible for one of the worst corporate...

5 Trendy and Modern Websites We Should Take Notes From
posted on: Aug 24, 2015 | author: AC

The Worst Things that Can Happen to Your Website and How to Prevent Them...

So, you opened your doors to the public and your website went online. You made your first sale, and later that night you celebrated over wine with your loved ones. It’s official. You now own and operate a business. Good for you! Exciting times! Except, here’s the thing: two weeks later, you’ve seen hardly a soul in your shop, and sales, well, let’s just say you haven’t been raking it in. What gives? Before you panic about that well-thought out business plan of yours and second guess the whole enterprise, take a moment to consider your business’s web presence. It’s more important now than ever before. In fact, problems with your website can reverberate across your entire business....

The Worst Things that Can Happen to Your Website and How to Prevent Them
posted on: Jun 17, 2015 | author: Chris Wilson

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