Logo Mashups & Swap Test

Logo Mashups

Comunicadores has put together some humorous logo mashups. (Via: ToddAnd)

I don’t know about you, but even though I find these funny, I feel a slight bit of uneasiness and tension as well. It’s like the left side of my brain is telling me that something isn’t right.

These logos have passed The Swap Test.

In The Brand Gap, Marty Neumeier introduces a simple test to check out the effectiveness of your logo.

Swap part of your icon—the name or the visual element—with that of a competing brand from another category. If the resulting icon is better, or no worse than it was, your existing icon has room for improvement. By that same token, no other company should be able to improve its icon by using part of yours. A good brand icon is like a tailored suit—it should only look good on you.

Does your logo pass the test?

The Brand Gap Logo Swap Test

 

 



New to The Fresh Peel?

Now Presenting: The SEO Rapper on Design & Coding

Get out pad of paper, something to write with and all the BLING you own.

This is probably the only rap that will give you the simultaneous urge to throw it down old school and take detailed notes at the same time. The Poetic Prophet (AKA The SEO Rapper) lays down the rules for web designs and coding that increase page rankings, and conversions.

See more from The SEO Rapper

Via: Marker

8 for ‘08: Random Bio

Memories on Film, Ron White, Ivan Rodriguez, Grand Canyon, Paul Bunyan

Scott Monty tagged me on this meme, which some have been saying is a little too self-absorbed, but since I haven’t even been blogging for a year yet there is probably still a lot that you don’t know about me. (Plus the items on my list are hardly anything to brag about.)

With that said, here are my eight random things about me (8 for ‘08, or as I like to call it, “random bio”).

  1. I was born in Fort Worth and lived there for the first 21 years of my life. 
  2. I scratched the cornea of my right eye two different times, both before I had even made it to High School. One time involved a Ninja Turtle theme, a pile of sharp rocks and some shoe strings. (I’ll let you figure that one out.) The second time a rough basketball practice along with an elbow to the face was the culprit.

    Both times I had to wear a patch on the eye for 24 hours. The made for some interesting questions from kids who thought I had lost one of my eyes.

    Yet, I still have 20/20 vision somehow.

  3. My dad and I have hiked to the Grand Canyon from rim to rim twice. This summer will be our third time, but this time my wife will be making the trek us.
  4. I am famous for my role as Paul Bunyan in my 1st grade school play.
  5. I was a huge fan of catcher Iván “Pudge” Rodríguez when he played on the Texas Rangers. I would scan the sports section of the Fort Worth Star-Telegram every morning for pictures of “Pudge” which I cut out and kept in huge three-ring binders. (Sounds a little stalkerish, but it doesn’t count since I was only kid.)

    I collected any and every piece of Rodriguez merchandise that I could get my hands on. I’m pretty sure my parents still have all the stuff in the attic somewhere.

    I got to meet “Pudge” one night after a game. Coincidentally, it was his first game back after a few games out with a broken jaw. He signed a baseball for me but it just looks like someone scribbled on it. Evidently he was still on heavy medication from his jaw injury.

  6. Baseball will always be my favorite sport. I played for 14+ years of my life; from t-ball all the way up through high school. I would have played in college except OCU didn’t have a team at the time.
  7. My first car was a black Isuzu Rodeo. I wrecked it in a week.
  8. I was married in Fritch, TX, which is also the hometown of Blue Collar Comedy comedian Ron White.

Next up: Kelly Beall, John Lampard, Cubus, Nathania Johnson, David Gillespie, Bill Gammell, John Spence and my new friend Tzaddi Gordon. List 8 things we don’t know about you and tag 8 more people.

Holiday in 3D

Hester Designs 3D Candy Cane

Integrated campaign? How about an integrated holiday card? 

This year at Hester Designs we did something a little different for the holidays. We turned our holiday card into sensual experience, complete with 3D glasses and peppermint scent, all leading to our Holiday in 3D web site.

If you don’t have any 3D glasses, have no fear. Just fill out the request form on the site and we will be happy to get some in the mail for you. And be sure to tell us that The Fresh Peel sent you. Enjoy!

 

Great Zags of History

Neutron Great Zags of History

Marty Neumeier and his team at Neutron have put together a sweet collection of historical icons they are calling the Great Zags of History.

It’s amazing to think of how some of the most commonplace things of our time were truly revolutionary in their day.

It’s definitely worth a look. Enjoy!

Who Was Listening in 2007?

Question for Gear Heads, Think About it

I’m doing a little end of the year research that might result in a post later on this month.

I kicked things off by submitting a question to the community at LinkedIn, but I want to give you Peelers a chance to voice your votes as well.

The question is:

In 2007, what companies or organizations showed that they are truly listening to consumers? Please give examples.

Examples can come from any company, large or small. 

You can either leave your responses in the comments or leave an answer at my LinkedIn question.

Books, Libros, Bücher, книги, Bøker, 书, 本

The Marketing Fresh Peel, Chris Wilsons Book Stack

Books have been a hot topic of late. Maybe Amazon’s release of the Kindle has gotten us thinking about exactly how important (or unimportant) aesthetics are in the ole’ book reading experience. Or maybe we’re all just scrambling for Christmas gifts and books make wonderful stocking stuffers.

Whatever it is, I’ve seen a lot of conversations floating around the web on Authors, Books, Writing, Reading, Buying, Bum Rushing…..and now Drew McLellan has added me in on a meme.

So here we go!

—–

Reading books is a passion of mine. I am very much addicted to the knowledge that they hold.

How many books do I own?

It’s surprising, but for being such an avid reader, I actually own less than 20 books. I’m a library man myself. (OKC has an awesome library system.)

Last book I read

Elements of Persuasion (Richard Maxwell and Robert Dickman)

Zag (Marty Neumeier)

QBQ! The Question Behind the Question (John G. Miller)

I finished all of these books up over Thanksgiving. (I yanked QBQ! from my father-in-law  and gave it a quick read. It has some great stories in it.)


Last book I bought

Join the Conversation
, which I purchased during Joseph Jaffe’s Amazon Bum Rush


What I’m currently reading

Join the Conversation
(Joseph Jaffe)


What I’ll read next

Rules for Renegades (Christine Comaford-Lynch) and Getting Things Done (David Allen)

Picked them both up today as a matter of fact.


What’s on my wish list

Ogilvy on Advertising (David Ogilvy), Good to Great (Jim Collins), Citizen Marketers (Ben McConnell), The Future of Management (Gary Hamel)


5 Meaningful Books (to Me)

   1. The World Is Flat (Thomas L. Friedman) - This book changed so many of my personal views.

   2. The Brand Gap (Marty Neumeier) - Finally someone has put my inner recognition of the “marketer vs. designer struggle” down on paper, and shows the power of these forces working together to boot.

   3. Purple Cow (Seth Godin) - My introduction to Seth Godin.

   4. The Guru Guide to Marketing (Joseph H. Boyett) - When I entered, what I will call, “the real world” of marketing.

   5. Bill Peet: An Autobiography (Bill Peet) - This book from my childhood still makes me smile. It’s possible that I read it more than 50 times. (Drew you would like this. In part of the book Peet describes his experiences meeting and working for Walt Disney.)

—– 

Alright, lets send this baby where we are sure to get some different points of view:

  1. Kelly Beall
  2. Jen Montgomery
  3. A Representative from Marker
  4. Jarkko Laine
  5. Nicky & Oliver (Food books anyone?)

 

Thanks, Travel Safe

Thanksgiving Airport Security

Millions of people are traveling this year for the Thanksgiving holiday. If you are one of them be safe and remember to remove all metal objects before going through airport security.

Thank you for the conversation. Have a great Thanksgiving.

Illustration via Erik T Johnson

Map of Online Communities

Comic Map of Online Communities


I ran across this today and I thought it was funny to look at this comical representation of how social web has developed like a bunch islands and separate land masses.

It will be interesting to see how things progress over the next few months and years, considering the recent announcements about the Facebook/Microsoft deal and Google’s new OpenSocial project.

I think this could be a turning point for social media, but there are a lot of ifs. Here are a few of questions I have been asking myself:

  1. What does this recent news mean for users like us?
  2. What does it mean as marketers?
  3. Conversation is the key. Will these alliances ultimately aid or hinder conversation?

What do you think?


(Note: I don’t know who to credit for this comic. If you know who did it please let me know and I will rightfully credit their fabulous work.)

Update: Razboz informed me that the comic comes from XKCD

Have a Fresh Halloween

Citrusly Fresh Orange Jack-O-Lantern

In celebration of Halloween I’ve created the first Fresh Peel Orange-O-Lantern (with the help of Photoshop). Maybe next year I will get around to carving an actual orange.

Stay safe Peelers and don’t eat too much candy. (I fail miserably at that last part every year.)

——-

Be sure to check out these awesome Jack-O-Lanterns, made from the traditional pumpkin instead citrus fruits: