subscribe: Posts | Comments | Email

How the Lines Between User Experience and Marketing Have Blurred...

With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the suggested coldness of the medium, and provide welcoming, interactive channels with which to stir enthusiasm over your products and services....

How the Lines Between User Experience and Marketing Have Blurred
posted on: Jan 30, 2015 | author: Nick Rojas

The Art of Rebranding: How Southwest is Moving on From A String of Negative Press...

Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking Facebook’s logo. After the 2010 purchase of AirTran, Southwest Airlines acquired a few hundred extra planes that would need to be...

The Art of Rebranding: How Southwest is Moving on From A String of Negative Press
posted on: Nov 21, 2014 | author: Nick Rojas

How To Improve Security On Amazon Web Services...

Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems that had previously puzzled specialists. Leading the Field When it comes to cloud infrastructure, Amazon Web Services is leading the field by virtue of its position...

How To Improve Security On Amazon Web Services
posted on: Nov 7, 2014 | author: AC

Six Steps to Successfully Promote an Event Using Any Social Media...

Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be on here. The homepage doesn’t have to be fancy, there is beauty...

Six Steps to Successfully Promote an Event Using Any Social Media
posted on: Oct 11, 2014 | author: Dave Landry

The IKEA Time Travel Continues #IKEAtimetravel...

IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future...

The IKEA Time Travel Continues #IKEAtimetravel
posted on: Sep 18, 2014 | author: Chris Wilson

IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel...

IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in...

IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel
posted on: Aug 20, 2014 | author: Chris Wilson

« Previous Entries